German trade fair Gamescom is once again planning to hold a hybrid physical and digital event this year.
Organizers Koelnmesse and Game said the show will feature both on-site and online aspects when it returns between August 24-28 this year. Gamescom was originally supposed to follow this model last year and ended up being a digital-only event due to the ongoing COVID-19 coronavirus pandemic.
“We are finally back with Gamescom – in Cologne and online! And that with convincing momentum from the gaming industry,” said Oliver Frese, COO of Koelnmesse.
“I like it very much. Together we have put together a strong concept, in which we of course also take care of the safety and health, as well as the well-being of everyone present.” Frese is also delighted with the “Gamescomgoes green” initiative: “At Koelnmesse, we have also been working for a long time on balancing our business activity with societal and environmental needs. This is our ambition. Here, it is good to have a strong partner like Game at your side, as well as exhibitors and visitors. It can only work together: “Everyone must contribute. With the pilot project ‘Gamescomgoes green’, we are now at the forefront of climate-friendly fairs – worldwide!“
Game MD Felix Falk added: “Fans and partners of AllGamescom have been waiting for this for two years: Gamescom is finally returning to the Cologne exhibition halls, and thus also the unique festival feeling that we have been missing so much. This year, we’re combining the best of both worlds: our extensive digital program with the unparalleled Gamescom on-site experience. In doing so, Gamescom is also setting new standards in 2022, for example in terms of sustainability: With our “Gamescomgoes green” initiative, we will make Gamescom a special and climate-friendly event with visitors and exhibitors. We therefore want not only to be a beacon for the many environmental protection and climate action initiatives in the international gaming industry, but also a pioneer for international events in general.”