RATT singer Stephen Percy is featured in a new advertisement for the loan approval machine of Dollar Loan Center, a short-term loan provider with more than 50 locations throughout Nevada and Utah. Created in 1998, Dollar Loan Center describes itself as “the leading provider of signature installment loans in the industry”.
Percy is not the first high profile rocker to appear in a Dollar Loan Center commercial. Earlier this month, the former SKID RANK singer Sebastian Bach was in a similar ad, and two months ago, MOTLEY CRUE leader Vince Neil appeared in a commercial that was filmed at the Dollar Loan Center Arena in Henderson, Nevada, home of the local hockey team the silver knights. All three ads feature the musicians wandering the ice in a Zamboni.
Dollar Loan Center CEO and Founder chuck brennan is a lifelong rock music fan and former music industry executive. Thanks to his solid experience in the financial services sector, Mandrel recognized that there was a better way to provide short-term loans than the typical payday loan (flat fee for holding a post-dated check for a set period of time). The business model was simple: offer customers a signature loan (no check or other collateral, simple interest; interest accrues daily and does not accrue).
At only 18 years old, Brennan started managing bands to satisfy his love of rock music. Just three years later, he opened Minnesota’s biggest rock club, The Blitz, becoming the youngest in the state to earn a liquor license. In 1992, Mandrel promoted his first EMBRACE concert at the Sioux Falls Arena.
In 2007, Entrepreneur listed magazine Dollar Loan Center among its “Hot 500” fastest growing companies.
Dollar Loan CenterThe first branch of was in Las Vegas, Nevada. Dollar Loan CenterControlled expansion from 1999 to 2008 resulted in a stronghold of locations in Las Vegas, the Reno/Carson City area, Salt Lake City, Utah and the state of South Dakota. The growth strategy included both organic growth and several acquisitions of mom and pop locations. In 2012, Dollar Loan Center extended to California, and Dollar Loan Center now operates 56 locations across Nevada and Utah.