Sydney-based solar company Solaray Energy says its inquiries have doubled since the federal election, returning to record demand seen in 2020 and 2021,” with half of potential new customers looking to add storage.
After a weak start to 2022, interest in solar has indeed rebounded for New South Wales company Solaray Energy. Jonathan Fisk, director and co-founder of the company, attributed the rebound to the election’s establishment of a renewables-friendly parliament coupled with soaring energy prices.
“The first big wave of inquiries was the week after the election and more and more people are buying,” Fisk said.
“We sold a lot more batteries. Among the sales of new PV systems, nearly one out of two orders includes added batteries. Storage is the tool that makes solar fly.
“This greater appetite for batteries is also due to more and more people wanting to future-proof their homes so they can add an EV. [electric vehicle] When it happens.”
Fisk said another major change in the 2022 market is customers ordering larger systems. “Two years ago, a customer ordering 25 to 35 kilowatt hours of energy storage was a massive sell-off while now it’s just another before lunch,” he said.
“While the cheaper segment of the market has had 1,000 deaths, the premium segment of the market is still going strong. There’s a lot more optimism there. Customers vote with their money.
Fisk described the situation the Australian solar industry currently finds itself in as “the eye of the perfect storm”.
“Energy prices are rising and will stay high for some time due to a decade of poor government energy policy with no investment in the grid. But we also face huge opportunities because the new government has the plans to spend money to upgrade the grid to remove restrictions on small-scale solar power.
“Whereas a year or two ago consumers only wanted solar power to reduce the cost of grid electricity, they now want to buy enough solar power and storage to be independent, unless there is a week of cloudy days.
“We are entering a new golden age for solar and storage.”
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