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Using ChatGPT and DALL-E in its marketing efforts

About Coca-Cola

Coca-Cola is starting to use artificial intelligence (AI) tools such as ChatGPT for its digital and marketing activities, according to news reports.

The soft drinks company has revealed that it is partnering with management consulting firm Bain & Co. to investigate the potential of AI tools like Codex, DALL.E and ChatGPT. This is after Bain & Co. implemented OpenAI into its own operations, and is now helping its customers explore and incorporate this technology into their businesses.


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